Customer Relationship Management by Supriya Biswas
Product Code - 9788198761903
MRP : 750 10% OFF
Discount Price : 675
Availability: In Stock
Quick Overview
Contents
1. CRM Framework2. Customer Experience Management
3. Customer Value Creation through CRM
4. Customer Equity
5. Customer Loyalty
6. Managing Customer Satisfaction through Quality
7. Measuring Customer Satisfaction
8. Planning for CRM
9. CRM Marketing Initiatives
10. Implementation of CRM
