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About the Book

The textbook presents a comprehensive framework of e-Commerce business with an insigt intonits whole gamut of operations. Starting with different business models of e-Commerce the textbook has delved in o the details into of internet Marketing, customer relationship managenent, launching and organizing a wbesite, security issues , web development languages namely, HTML and CSS, and core values and ethics in e-Commerce

The major strengths of this book are: 

• An exhaustive dealing with different areas of e-commerce typicaly in the Indian scenario as well as from overseas.
• A thorough coverage of each topics maintaining high-quantity and can temporarycontent
• The chapters and their contents are well-organized, structured and presented in an easy to understand and lucid language
• The contents have been developed taking into account the emergingh tecnology and trends in the topics areas
• Each chapter contains a business case study for comprehending the relevance of the text and theories with the applications
• There are objective type questions (MCQ's), and FAQ's with answers, short and long answer type questions at the end of every chapter

Dr. Supriya Biswas obtained his Ph.D in Management and MBA from Calcutta University. Having over three decades of association with one of India’s IT major –CMC Ltd (merged with Tata Consultancy Services), he served in diverse areas of software projects in domestic and overseas space. In academics for about a decade he was associate with NSHM Knowledge Campus, Kolkata as a Faculty of IT and Marketing. He also served as a guest faculty of IISWBM and Techno India University, Kolkata. Apart from many textbook. Dr. Biswas has many research publications in reputed journals in India and overseas.