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Quick Overview

About the Book
The book on Entrepreneurship and Start-ups is focused on the objectives of raising awareness, knowledge, and understanding of entrepreneurship as well as to motivate and inspire the students to embrace entrepreneurial career familiarizing them with the basic steps required for planning, starting, and running a business. The topics in the book have been developed considering the contemporary scenario in the entrepreneurship business. Opening with the concepts and values of entrepreneurship, the book has elaborated on the entrepreneurial business models in a simple and lucid language. There are discussions on the preparation for entrepreneurial ventures highlighting the characteristics of a promising business idea, uniqueness of the product and service with its competitive advantages, concepts of feasibility study before taking up a new venture, devising business plans, concepts of project report and its important features, basic components of financial statements. Apart from these, the requirements and compliances for establishing a new unit, financing, fund mobilization and challenges for the start-up units along with different exit strategies have been adequately covered in the book. Every chapter contains descriptive and MCQs which would be helpful for the students
 
 
Contents

1. Entrepreneurship- Introduction and Process
2. Preparation for Entrepreneurship Venture
3. Entrepreneurial Motivation
4. Establishing Small Enterprises
5. Start-Up Venture
6. Financing Start-Up Venture in India
7. Exit Strategies for Entrepreneurs
8. Overview of e-Commerce and Social Media Marketing

About the Author
Dr. Supriya Biswas is PhD in Business Management, MBA from IISWBM, Kolkata, and Accredited Management Teacher from All India Management Association. After his superannuation from CMC Ltd (merged with Tata Consultancy Services) as Deputy General Manager (IT Projects), Dr Biswas has been serving as a faculty member of NSHM Knowledge Campus, Kolkata for its UG and PG Courses. In his 34 years of experience in CMC Ltd he had served as a faculty in the Education & Training department, IT project manager in CMC’s prestigious domestic and overseas projects. Dr Biswas had published papers in reputed national and international journals