Principles of Marketing By Anis Chattopadhyay
Product Code - 9788197632983
MRP : 850 10% OFF
Discount Price : 765
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Quick Overview
About the Book
This textbook contents has been created with the curricula of undergraduate and postgraduate programs provided by various colleges and institutions. This textbook has discussed the functional components of marketing using the typical pedagogy for examples, strategic marketing key features:
- The contents of the book are well-structured and organized
- Coverage of all key topics of marketing
- The examples furnished are contemporary and most of the examples have been gathered from the Indian industry and have been done after much research and studies
- Every chapter is concluded with a set of MCQ’s with answers, short and long questions
- The language of the book is simple and easy to understand
- Pictures and illustrations in the book have enriched its contents
- Marketing Concepts
- Marketing Environment and Strategy
- Segmentation, Targeting, and Positioning
- Consumer Behaviour
- Marketing Research
- Marketing Product
- Services Marketing
- Branding
- Pricing
- Marketing Channel
About the Author
Professor Anis Chattopadhyay obtained his .Phil and MBA (IISWBM) from Calcutta University. Currently, he is the Head of the Department of Hospital Management, Techno Main, Salt Lake, Kolkata and has been teaching core marketing and healthcare marketing. He is pursuing Ph.D. and he has many publications to his credit. Professor Chatterjee has also acted as the syllabus coordinator, examiner and paper
