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Quick Overview

About the Book
The terms ‘sustainability’ and ‘sustainable development’ are common practices in today’s business. It emphasizes the company’s concern towards society, the environment, and governance for its survival in the longer term.  This textbook on ‘Business and Sustainability’ has endeavored to discuss the concepts in a simple and easy language with relevant examples from the corporates. Following are the highlights of the textbook:

• Introduction to business, objectives, types, and characteristics of business
• Sustainability and sustainable development, pillars of sustainability
• Tools for sustainable business management, Vision 2023, and sustainable practices in Marketing and Human Resource Management
• Standards and strategies of sustainable practices, Club of Rome, green peace, green architecture, green practice
• New perspective towards sustainability, managing diversity and social responsibility and ethics with corporate examples, managing change and innovation
• Annexure at the end of the textbook that contains the United Nations' special edition report on Sustainable Development goals 
• Descriptive and objective-type questions at the end of each chapter with answers.
• Each chapter has provided a relevant case study for a deeper understanding of the subject matter.
• A glossary of related terms has been furnished at the beginning of the chapter for the convenience of the readers.

Contents

• Introduction to Business
• Sustainability and Sustainability Development
• Sustainability Tools
• Sustainability Standards and Strategies
• New Perspective Towards and Sustainability

About the Author

Dr. Supriya Biswas obtained his Ph.D. in Management and MBA from Calcutta University having over four decades of work experience in organizations, and institutions of repute. He served CMC Ltd (merged with Tata Consultancy Services) as a Deputy General Manager (IT Projects) in diverse business domains in India and overseas. During the mid-70s, he was associated with the World Health Organization (Smallpox Eradication Program). In his pursuit of academic engagement, he served as a Professor at NSHM Knowledge Campus, Kolkata for a decade. He also served as a Guest Faculty of IISWBM, Jadavpur University, and Techno India University. Currently, he is a member of the editorial board of the Journal of Relationships Marketing published by Taylor & Francis Group of